​
​
Welcome to the state of GolfWell end of year report + the plans for 2026.
​

If you watch the videos, read the emails, or just generally know what’s going on here at Golf Well, this is for you.

We’re all kind of tied together. Without you, this thing doesn’t exist. So I want to make sure we’re pointed in the right direction.

​
​Also - I'd love your direct feedback. Quick survey here. It helps me understand who’s here, what you actually care about, and what I should do more of. Help me figure out what to next here.​

​
​First, the work from last year.

The core of Golf Well is long-form video.

That’s still the priority and 2025 was our biggest year yet!

Last year on YouTube: We published 32 long-form videos which got 2.8 million views.

On top of that, we posted 205 shorts that did another 1.5 million views. We added roughly 20,000 new YouTube subscribers, which was the main focus for the year and got the total over 50k. (You subscribe right?) 😀
​
We worked with some great brands along the way - Soft Spikes, Rapsodo, Bal.on Huel, Bal.on, V1 Golf, Why Golf and a few others I’m probably forgetting. Those partnerships help fund travel, production, and time to go deeper with the ideas. So very grateful to the brand we work with!​
​
On the filming side, we shot with a lot of really interesting people! Claude Harmon III was super fun way to start the year. Alex Fitzpatrick was shortly after that. An absolute blast to film with. That Fitzpatrick shoot turned into the first episode of a series we called Range Rats. The idea is simple. Ask a tour pro or elite player their favorite game or drill. Have them explain it. Then I try to beat them at it while asking questions so we can all learn.
​
​That’s a series I want to do a lot more of in 2026. I’d love to find the right partner to help bring it to life consistently.​
​
Other amazing guests this year included: Justin Kraft, Luke Benoit, Will Robins, Nico Darras, Chris Mundt.

I’m so grateful to every single guest that has helped this year and in the past. They’ve taken time out of their schedule and chosen to share info they’ve worked years / decades becoming experts at. ​
​
​
It was a great year overall, though it was slower than I originally planned from a content and travel perspective. Wife and I had our fourth baby in March, so travel was limited over the summer. 🙂
​
On the email side, there are about 23,000 of you who get this every week. Updates on videos, random research I find, and all the most interesting things I dig up.

​
Two big projects defined the year.

​First, the rebrand. I never loved the name Golf Science Lab. Most of what we do isn’t science, and I don’t have a lab.What I care about is telling interesting stories around golf instruction, performance, and improvement.

GolfWell felt more accurate and something I would be proud to put on a shirt and talk about.

The transition went really smoothly. No dip in performance. Good feedback. People seemed to get it right away.
​
​Second, the guidebook. I wanted a way to actually remember and use the things I’ve learned from all these videos. Because honestly, I forget too.

So we took the best ideas from our 2024 content and built the first Golf Well Guidebook around them.We’ve been working closely with the coaches. We’ve got test copies in hand. It looks great.

That should be out in the next four to six weeks (Amazon is the main place).

The long-term plan is simple. One guidebook every year. Each one packed with ideas you can actually use, take notes on, and come back to.
​
​I also casually brought the podcast back this year. My favorite project was diving deep into broomstick and armlock putting. I still have one key interview left before that turns into a big video, but that process was a blast.

Podcasting is how I got started in the golf world and I always enjoy those conversations, even if they stay a little looser and less structured.
​

The plan for this year

At a high level, the goals are simple.

• Make the most interesting videos in golf instruction/performance.
• Publish guidebooks that are actually useful.
• Build a highly engaged community that wants to participate, not just watch.
• Create the best resources for golfers obsessed with getting better.

​
​What I’m planning on:

Launch Guidebook Volume 1 - This one is almost done. Test copies are in hand. It’s coming soon.
​
​Publish 40 long-form videos. This is the main focus. Fewer random uploads. More intentional projects. We’ll take some great trips, sit with great coaches and players, and tackle ideas that are worth going deep on.
​
​Host one live, in-person event. The goal is to bring this community together with a few great coaches and actually learn and do this stuff in person.

Big goal that feels like a stretch but I’d love to do it.
​
​Build the Golf Well Performance Club. This starts with the Speed Project community I just opened applications for.

The idea is simple. A small group of golfers who are serious about improving, training together, sharing what’s working, and staying accountable.

Not another content dump. More structure, context, and follow-through.Over time, this becomes the place where we apply the ideas from the videos and books. Group challenges. Focused projects. Occasional live sessions.

Finish Guide Book #2. Another full year of content distilled into a guide you can actually use.

Outcomes I’m aiming for

100,000 YouTube subscribers.

50,000 email subscribers.

It’s not about the numbers but those things allow this whole thing to keep going and get better.

​
I can’t do this without you.

If you’ve got a golf buddy who would benefit from this stuff, send them a video or forward an email. That’s how this grows.
​

I’m incredibly grateful I get to do this for a job and I’m always excited and challenged with every video and piece of content we share.

Thank you for following along.
​

I'd love your feedback. If you wouldn't mind filling out this quick surveyI'd be very grateful!
​
More soon.

-Cordie

✍️ Written by Cordie Walker​​
🎟 Want to advertise in our weekly emails? → Book here​

​​​

Disclosure: Some things in this newsletter may be a sponsored post, or Golfwell may be getting a small commission if you sign up / fill out their form, or Golfwell might own a percentage of the business. In particular, but not always, those sponsored, commissioned, or owned posts, or they might have an * in the subject headline.

905 N Broadway Ave, Rochester, MN 55906
​Unsubscribe · Preferences​